Most marketing is a tax. Bond is a trade — groups spend above a threshold, their own extra spend funds their cashback, and you keep the table that would have sat empty. Your real cost is just the food you comped.
sales driven
$12,450
real cost
$480
you made
$9,660
Bond groups plan ahead and commit to a spend floor before they walk in. You're not discounting regulars — you're filling seats that would have been empty.
The cashback your diners receive comes from their own incremental spend cycling back through Bond — not straight out of your margins. It's a pass-through, not a subsidy.
What you actually owe is the cost-to-make of what you comped — your True Cost. Set it in your portal and see exactly what each ticket costs you vs. what it drove.
No flat fees, no guesswork. You know the cost before they walk in — and you keep everything above it.
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